Nectar Family was named the most popular brand in the Non-alcoholic drinks category, within the “My Selection 2019” campaign, in comptetition between 930 domestic products and brands in 27 categories. The recognition based on the voice of the consumer is awarded by the “My Serbia” association with the goal of development domestic production and promotion of the quality of products and brands from Serbia.
“We are proud that consumers have chosen Nectar Family for their most popular brand in Serbia, confirming that it does not matter how the juice you love is made. This recognition confirms quality is most important, which in case of our company comes from 100% domestic production. We should be proud of and encourage domestic quality and that is why this award is important for us as well as for all our colleagues, domestic producers. As a company that nurtures family values, the IT DOES NOT MATTER philosophy of business, for us, this is another incentive to continue with intensive investment in modern technologies and to persist in innovation in all aspects of business, trying to always offer more and keep the consumer at the center of all our activities, “said Mina Tadić, director of corporate communications at Nectar, at the ceremonial award ceremony.Nectar has, as a domestic company, for 20 years of existence, gone a long way from a small family business to a regional leader in the production of fruit juices, achieving more than one billion euros of gross value added in Serbia since its establishment. Today, there is a completely rounded production process in Serbia – fruit for Nectar juices comes from cooperation with over 10,000 Serbian farmers, but also from own plantations that spread over 650 hectares. Nectar has the largest capacities for primary processing over the 120,000 tons of fruit per year, and the largest part of processing is done at three locations in Serbia. Every sixth apple that remains in Serbia is processed in Nectar plants.
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